Producing an Event

Marketing Dance - Selling with Stories

by Phil Reed

Defining your audience, knowing who will be interested and how to reach them are critical to attracting them to your performances. With an open mind to story possibilities and thought into how to make your show relevant to many different people, the results can be surprising. Success begets success, and a strong media campaign for your show will help pave the way for future shows and campaigns. The stories about your story are a great way to sell your show.

In this article, Phil Reed provides tips on how to market your show, tell your stories and get media working for you.

Read the full article (Iss. 37)Marketing Dance - Selling with Stories

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