Pricing Dance and Developing Audiences 

This resource brings together  information on pricing dance performances and developing audiences and includes a list of online resources at the end.

This resource includes the following:

• Perceptions of value
• Customer profile
• The nature of the event
• Setting prices
• Pricing tactics
• Concessions policy
• Increasing party size
• Increasing frequency of attendance 
• First time attendance
• Planning

Read & download the full resource Pricing Dance
Copyright © 2007 Dance Aotearoa New Zealand