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Producing an Event

Engaging with Your Audience

The Royal New Zealand Ballet’s use of Social Media

By Francesca Horsley

Using the varied pathways of social media is the new byword that promises an immediate connection with audiences and an easy way to market works. This is the first of two articles that discuss how a number of dance companies are discovering the wide ranging attributes of social media.

Members of the communication and marketing section of the Royal New Zealand Ballet, Julia Hughes, Marketing and Media Co-ordinator, and Nadia Cook, Campaign Marketing Manager, have been intensively developing the Company’s social media presence; Facebook, Twitter and You Tube – so much so that in just over a year they have produced impressive results.

Read the full article (Iss. 25) Engaging with your Audience

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